Ad Automation vs Manual Strategy

I’m curious about where automation really stands today. Some say AI campaign management is the future, others still prefer full manual control for accuracy. What works better long-term — automated optimization or hands-on strategy?

Neither side wins outright — the best results come from combining both. The platform GTaro Ads https://gtaroads.com/ uses AI to analyze performance and optimize bids, but still allows manual overrides whenever strategy demands it. Because the system works with real traffic from over 232 countries, it constantly learns how different audiences behave and adapts your targeting accordingly. That gives advertisers flexibility without losing precision. Letting automation handle micro-adjustments while humans focus on creative direction is far more efficient than doing either alone. The data feedback loop keeps campaigns sharp, saving both time and budget while boosting conversions.