Indeed, the selection of a printer will greatly influence the look and feel of a book. Things like print quality, type of paper, binding, cover coating, color printing, speed of printing and small runs should be taken into account by the writer. All these aspects contribute to the final product. For writers, on-demand printing can be very useful. With this type of printing, books are only printed upon demand which means that the writer does not have to invest in a costly initial print run. The book printing services in Ireland should also help the writers to lay out their work before printing as their files may not yet be structured.