A friend once asked me the same question before his wedding. He tested many perfumes, from luxury brands to budget ones. Surprisingly, the one that impressed everyone wasn't the most expensive. It had a strong woody scent, great longevity, and felt rich—almost like a comforting home scent that stays in the air. I believe performance matters more than price. Choose something that projects well, lasts long, and suits the season. A good fragrance should leave a lasting memory.