Thursday night marked the end of an era, and Saturday night will mark the start

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Thursday night marked the end of an era, and Saturday night will mark the start of a new one. Goodbye to the Staples Center, and hello to <a href="https://www.chargersedge.com/natrone-means-jerseys">Natrone Means Jersey</a> Crypto.com Arena.The Staples Center was the home of the Lakers and Clippers from1999-2021, but it officially ended its run as the teams' home venue after Thursday's game between the Lakers and Spurs. Starting on Christmas Day, thebuilding in downtown Los Angeleswill be known as Crypto.com Arena.AEG, the owner and operator of the arena, , saying in a statement that the deal "places the Crypto.com brand at the center of some of the biggest and most important sports and live entertainment moments set to take place over the course of the next two decades.""This partnership represents the fastest-growing cryptocurrency platform and the biggest sports and live entertainment company in the world converging to drive the future of sports and live entertainment as well as the incredible legacy of this arena <a href="https://www.chargersedge.com/zion-johnson-jerseys">Zion Johnson Jersey</a> for decades to come,"AEG's chief revenue officerToddGoldstein said. "It marks an exciting new chapter in the history of our company and our respective industries, and we couldn'tbe more thrilled to have such a visionary partner like Crypto.com supporting our global fan base and local community."NBALeaguePa s: Sign up to unlock live out-of-market games (7-day free trial)What is Crypto.com? And why did it buy naming rights to the Staples Center?Crypto.com is a platform that allows its users to buy and sell cryptocurrencies online. The site says it has and 3,000 employees.The company's executives understand that Lakers and Clippers fans may be reluctant to use the new name, but they don't seem to care much about the initial pushback. They believe that acquiring the naming rights to the arena is an important part of Crypto.com's overall strategy to increase brand awarene s."He <a href="https://www.chargersedge.com/los-angeles-chargers-jackets">Los Angeles Chargers Jackets</a> or she will call it whatever they want, and we'll be OK with that," . "It's part of a broader strategy of getting people to know who we are. ...I'm happy for them to say, 'The company that took over Staples Center.' Over time, it's really about growth of the busine s."How much did Crypto.com pay for naming rights?Crypto.com is paying $700 million for the naming rights to the arena, according to multiple reports. in November that the new name will be attached to the venue forthe next 20 years."This partnership is about the future,"president and CEO ofAEG Dan Beckerman said. "AEG and Crypto.com not only share a vision about innovation and the future of sports and entertainment, but we also have a shared commitment to our communities where we work and live. We look forward to partnering with Crypto.com to create meaningful initiatives to bring that vision to life in the years to come <a href="https://www.chargersedge.com/derwin-james-jr-jerseys">Derwin James Jr. Jersey</a> ."Lakers' statement on the Staples CenterHere is the the Lakers released on Dec. 23:There aren't many places that can make you feel how Staples Center made you feel. It's where shots became Big shots. It's where a three-peat landed in Los Angeles, where a scorer's table was the perfect place for a celebration. It's where streamers fall like rain, and the staff knows your name. It's where coaches have put it all on the line. And it's paid off. It's where players show fans that they can believe in something. And where fans <a href="https://www.chargersedge.com/drue-tranquill-jerseys">Drue Tranquill Jersey</a> show players that they believe in them. Staples Center, the place we've called our home for 22 years. Home to who the Lakers have become, with 18,997 of you by our side. The name's changing, but this won't. <a href="https://www.chargersedge.com/justin-herbert-jerseys">Justin Herbert Jersey</a> Because you've all made this place our home, our home for two decades, and for decades to come.Photos of Crypto.com ArenaIts official, official. Staples Center is no more. Farbod Esnaashari (@Farbod_E) First look at the Arena signage in LA (via ) Bleacher Report (@BleacherReport) It is pouring outside of Staples Center. Tonight is the final night it will be called Staples Center but the exterior signs have all come down and the Arena signs are in proce s of being installed. Arash Markazi (@ArashMarkazi) First look of Arena court: Shams Charania (@ShamsCharania)
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